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BKNG
Booking Holdings Inc.
NASDAQ· Consumer Cyclical· Travel Services· CUSIP 09857L108
$161.10+1.72%Price as of Oct 23, 00:41 UTC · updated once a day, after the close
At a glance
Booking Holdings Inc. (BKNG) is listed on NASDAQ and classified in Travel Services, part of the Consumer Cyclical sector. It is headquartered in Norwalk, United States and has 25,550 employees. The company is worth $121.05B and trades at 17.5x its earnings of the last twelve months; the median for its sector is 17.7x. Revenue was $26.92B in fiscal 2025, up 13.4% from the year before. Net income was $5.4B. The share price is 27.0% below its 52-week high of $220.81. It pays a dividend yielding 1.04%. 6 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Cliff Asness (AQR Capital Management), at $909.11M. In that quarter, 2 of them opened or added to the position and 3 reduced it. Over the last 30 days, company insiders sold $244.59K of its stock on the open market and bought none. All of those sales were scheduled in advance under 10b5-1 plans.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Analysis
Articles on this site that cover Booking Holdings Inc..
Key metrics
- Market cap
- $121.05B
- P/E
- 17.5x
- Forward P/E
- 13.0x
- P/B
- —
- Dividend yield
- 1.04%
- Payout
- 18.30%
- EPS
- $9.18
- ROE
- —
- Profit margin
- 25.53%
- Revenue growth
- +8.10%
- Beta
- 1.13
- 52-week high
- $220.81
- 52-week low
- $150.14
History
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Investors holding this
Major managers that reported this stock in their latest 13F.
Price over time
▲ +94.4% over 5Y.
today you would have $1,728.01▲ +72.8%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
Indicators, year by year
The last 18 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Year-end price | $214.21 | $198.74 | $141.89 | $80.61 | $95.97 | $89.09 | $82.15 | $68.90 | $69.51 | $58.64 | $51.00 | $45.61 | $46.50 | $24.82 | $18.71 | $15.98 | $8.74 | $2.95 |
Fair price, seven ways
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Earnings
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Earnings
$239.07
Earnings growing 25.0% a year plus a 1.0% dividend yield. Growth capped at 25%.
Earnings
$162.14
Median P/E of 17.7 among peers in the sector.
Earnings
$242.31
Median P/E of 26.4 across this company’s own years on record.
Cash flow
$390.43
Cash flow growing 15.0% a year for 10 years, discounted at 10%, then 2.5% forever.
Operating
$121.45
Sector median of 10.3x operating profit, less net debt. Banks have no EBITDA.
Dividends
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Others in the same sector
Companies of similar size in Consumer Cyclical, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| SBUXStarbucks Corp | $101.91 | 57.3x | — | 2.47% | — | $116.18B |
| LOWLowes Companies Inc | $204.37 | 16.6x | — | 2.45% | — | $114.66B |
| PDDPDD Holdings Inc. | $79.17 | 8.8x | 1.7x | 0.00% | 22.75% | $112.69B |
| ABNBAirbnb, Inc. | $175.76 |
About the company
- 25,550
- Norwalk, United States
