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Cricut, Inc.
Cricut, Inc. (CRCT) is listed on NASDAQ and classified in Computer Hardware, part of the Technology sector. It is headquartered in South Jordan, United States and has 700 employees. The company is worth $1.35B and trades at 15.7x its earnings of the last twelve months; the median for its sector is 28.0x. Revenue was $708.78M in fiscal 2025, down 0.5% from the year before. Net income was $76.71M. The share price is 5.4% below its 52-week high of $6.82. It pays a dividend yielding 3.10%. 5 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Cliff Asness (AQR Capital Management), at $4.86M. In that quarter, 1 of them opened or added to the position and 1 reduced it. Over the last 30 days, company insiders sold $1.17M of its stock on the open market and bought none. All of those sales were scheduled in advance under 10b5-1 plans.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Major managers that reported this stock in their latest 13F.
▼ -74.2% over 5Y.
today you would have $338.51▼ -66.1%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
The last 5 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Year-end price | $4.95 | $5.70 | $6.59 | $9.27 | $22.09 | |
| P/E | 27.5x | 14.1x | 19.7x | 27.5x | 33.1x | 34.5x |
| P/S | 1.9x | 1.5x | 1.7x | 1.9x | 2.3x | 3.8x |
| P/B | 3.0x | 3.0x | 2.6x | 2.7x | 3.0x | 7.3x |
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Square root of 22.5 × earnings × book value. Blind to intangibles, so it undervalues software and brands.
Earnings growing 0.0% a year plus a 3.1% dividend yield. Growth capped at 25%.
Median P/E of 28.0 among peers in the sector.
Median P/E of 27.5 across this company’s own years on record.
Cash flow growing 5.0% a year for 10 years, discounted at 10%, then 2.5% forever.
Sector median of 14.3x operating profit, less net debt. Banks have no EBITDA.
Dividend growing 0.0% a year against a 7.0% required return, from the stock’s beta.
Companies of similar size in Technology, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| PDPagerDuty, Inc. | $17.23 | 8.5x | 5.8x | 0.00% | 82.56% | $1.36B |
| WRDWeRide Inc. | $4.08 | — | 1.4x | 0.00% | -25.71% | $1.34B |
| DFINDonnelley Financial Solutions, Inc. | $55.99 | 36.1x | 3.6x | 0.00% | 8.59% | $1.38B |
| KEELKeel Infrastructure Corp. | $2.24 |
| EPS |
| $0.35 |
| $0.29 |
| $0.24 |
| $0.28 |
| $0.64 |
| Dividend yield | 19.19% | 19.19% | 8.77% | 20.49% | — | — |
| Payout | 271.43% | 271.43% | 172.41% | 562.50% | — | — |
| Profit margin | 8.82% | 10.82% | 8.82% | 7.01% | 6.84% | 10.75% |
| ROE | 13.46% | 22.33% | 13.46% | 10.03% | 9.02% | 20.84% |
Median of the years shown; P/E years above 200x are left out.
The average of the method families that answered, not of the seven numbers: four of the seven start from the same earnings per share.
7 methods answered, across 4 families.
Room for errors in the reported numbers.
+81.0% from the average.
Models, not forecasts, and not investment advice. How each formula works →
| — |
| 4.2x |
| 0.00% |
| -75.64% |
| $1.38B |
| VISNVistance Networks, Inc. | $6.08 | 32.0x | 0.6x | 246.71% | 4.31% | $1.4B |
| BANDBandwidth Inc. | $40.50 | — | 3.4x | 0.00% | 0.59% | $1.3B |