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Harte Hanks Inc
How the company evolved, year by year. Revenue and debt come from the annual reports — for most companies, the 10-K filings with the SEC since 2009; dividends from the payments themselves.
The bars are a balance on the closing date; the lines are what happened during the year. Revenue above equity is ordinary, not an anomaly — it means the company turns its capital over more than once a year.
Major managers that reported this stock in their latest 13F.
▼ -36.6% over 5Y.
today you would have $589.74▼ -41.0%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
The last 17 closed years. Each multiple uses that year’s closing price and that year’s reported numbers — not today’s. The range is set by the annual reports on record.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Year-end price | $3.01 | $5.15 | $6.79 | $11.69 | $7.60 | $2.75 | $3.58 | $2.42 | $9.50 | $15.10 | $32.40 | $77.40 | $78.20 | $59.00 | $90.90 | $127.70 | $107.80 | |
Seven formulas applied to what the company reported. None of them predicts a price — each answers what the stock would be worth if its assumption held. The assumption is printed next to every number, because it is the assumption that produces the result.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Sector median of 12.6x operating profit, less net debt. Sees the business before its financing, so debt does not distort the comparison. Banks have no EBITDA — interest is their revenue, not a cost.
Companies of similar size in Industrials, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| FBDTFirst Breach, Inc. | $0.70 | — | 5.2x | — | — | $32.22M |
| PPSIPioneer Power Solutions Inc | $2.87 | — | 1.3x | — | -26.68% | $31.85M |
| YSXTYSX Tech Co., Ltd | $1.04 | 9.5x | 0.9x | — | 9.15% | $33.16M |
| KSCPKnightscope, Inc. | $1.41 |
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Revenue Solutions, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research and intelligence, helps in understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand and distributing literature, managing product recalls, and promotional and branded product distribution; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
Company description provided by Yahoo Finance.
| P/E |
| 13.7x |
| — |
| — |
| — |
| 2.5x |
| 4.3x |
| — |
| — |
| 1.0x |
| — |
| — |
| — |
| 20.4x |
| 37.2x |
| — |
| 13.0x |
| 15.2x |
| 14.4x |
| P/S | 0.3x | 0.1x | 0.2x | 0.3x | 0.4x | 0.3x | 0.1x | 0.1x | 0.1x | 0.2x | 0.2x | 0.4x | 1.0x | 0.9x | 0.6x | 0.9x | 1.0x | 0.8x |
| P/B | 1.6x | 1.1x | 1.7x | 2.5x | 4.6x | — | — | — | — | — | 35.0x | 1.4x | 1.5x | 1.4x | 1.1x | 1.3x | 1.9x | 1.7x |
| EPS | -$0.11 | -$4.15 | -$0.21 | $4.75 | $1.76 | -$0.34 | -$4.26 | $2.38 | -$6.76 | -$21.29 | -$27.73 | $3.80 | $2.10 | -$13.20 | $7.00 | $8.40 | $7.50 |
| Dividend yield | 3.96% | — | — | — | — | — | — | — | — | — | 5.63% | 10.49% | 4.39% | 3.26% | 7.20% | 3.52% | 2.35% | 2.78% |
| Payout | 45.71% | — | — | — | — | — | — | — | — | — | — | — | 89.47% | 121.43% | — | 45.71% | 35.71% | 40.00% |
| Profit margin | -0.51% | -0.51% | -16.36% | -0.82% | 17.83% | 7.69% | -0.96% | -12.07% | 6.17% | -10.90% | -32.38% | -38.48% | 4.80% | 2.39% | -14.34% | 7.20% | 6.53% | 5.55% |
| ROE | -0.06% | -3.95% | -139.69% | -7.91% | 195.53% | — | — | — | — | — | -4929.86% | -121.82% | 7.34% | 3.83% | -25.40% | 9.90% | 12.24% | 11.88% |
Median, not average: a single year of near-zero profit produces a P/E of 400 and would drag an average on its own. P/E years above 200x are left out, the same cut the fair price uses — so this median matches the “its own history” method below. Price and EPS have no median: they are series that grow.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Not the average of the seven numbers above. Four of the seven start from the same earnings per share — Graham, Lynch, sector multiples and its own history — so averaging all seven would let one input count four times and drown out the others. Instead each family produces one number, and the fair price is the average of the families that answered. A family with two working formulas contributes their average, not two votes.
1 methods answered, across 1 families.
Every formula reads the same reported statements and they can be wrong together. The margin is room for that.
+107.1% from the average.
These are models, not forecasts, and not investment advice. Change one assumption and the number changes with it — that is a property of valuation, not a defect of this page.
| — |
| 0.9x |
| — |
| -201.29% |
| $33.3M |
| BCHTBirchtech Corp. | $1.19 | — | 3.8x | — | -134.41% | $31.3M |
| ZONEZone Frontier Inc. | $0.15 | — | 0.6x | — | -513.26% | $33.58M |