Honest Company, Inc.
Honest Company, Inc. (HNST) is listed on NASDAQ and classified in Household & Personal Products, part of the Consumer Defensive sector. It is headquartered in Los Angeles, United States and has 174 employees. The company is worth $521.4M. Revenue was $371.32M in fiscal 2025, down 1.9% from the year before. It reported a net loss of $15.69M. The share price is 19.1% below its 52-week high of $6.01. 4 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Cliff Asness (AQR Capital Management), at $5.49M. In that quarter, 2 of them reduced the position. Over the last 30 days, company insiders sold $122.5K of its stock on the open market and bought none.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Major managers that reported this stock in their latest 13F.
▼ -41.5% over 5Y.
today you would have $546.45▼ -45.4%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
The last 5 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Year-end price | $2.58 | $6.93 | $3.30 | $3.01 | $8.09 | |
| P/S | 0.9x | 0.8x | 2.0x | 0.9x | 0.9x | 2.3x |
| P/B | 2.6x | 1.7x | 4.3x | 2.6x | 1.9x | 4.1x |
| EPS | -$0.14 | -$0.06 | -$0.42 | -$0.53 | -$0.43 | |
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Cash flow growing 5.0% a year for 10 years, discounted at 10%, then 2.5% forever.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Companies of similar size in Consumer Defensive, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| DNUTKrispy Kreme, Inc. | $2.95 | — | 0.8x | 4.75% | -13.72% | $511.83M |
| ENHAEnhanced Group Inc. | $1.22 | — | 50.8x | 0.00% | — | $482.7M |
| GOTUGaotu Techedu Inc. | $2.52 | — | 3.8x | 0.00% | -25.10% | $592.34M |
| MAMAMama's Creations, Inc. | $12.87 |
| Profit margin |
| -11.39% |
| -4.22% |
| -1.62% |
| -11.39% |
| -15.63% |
| -12.14% |
| ROE | -21.60% | -9.25% | -3.51% | -31.86% | -33.49% | -21.60% |
Median of the years shown; P/E years above 200x are left out.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
The average of the method families that answered, not of the seven numbers: four of the seven start from the same earnings per share.
1 methods answered, across 1 families.
Room for errors in the reported numbers.
-42.8% from the average.
Models, not forecasts, and not investment advice. How each formula works →
| 80.4x |
| 3.6x |
| 0.00% |
| 7.51% |
| $606.79M |
| SUJASUJA Life Inc | $11.50 | — | 2.3x | 0.00% | — | $444.19M |
| DDLDingdong (Cayman) Ltd | $1.99 | — | 2.0x | 0.00% | 1.04% | $435.13M |