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Harley-davidson Inc
Harley-davidson Inc (HOG) is listed on NYSE and classified in Recreational Vehicles, part of the Consumer Cyclical sector. It is headquartered in Milwaukee, United States and has 5,500 employees. The company is worth $3.03B and trades at 16.0x its earnings of the last twelve months; the median for its sector is 17.7x. Revenue was $4.47B in fiscal 2025, down 13.8% from the year before. Net income was $338.74M. The share price is within 3% of its 52-week high. It pays a dividend yielding 2.58%, and has raised its annual dividend for 5 years in a row in our records. 6 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Cliff Asness (AQR Capital Management), at $63.83M. In that quarter, 2 of them opened or added to the position and 3 reduced it. Over the last 30 days, company insiders sold $38.09K of its stock on the open market and bought none. All of those sales were scheduled in advance under 10b5-1 plans.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Major managers that reported this stock in their latest 13F.
▼ -26.9% over 5Y.
today you would have $819.69▼ -18.0%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
The last 19 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Year-end price | $20.49 | $30.13 | $36.84 | $41.60 | $37.69 | $36.70 | $37.19 | $34.12 | $50.88 | $58.34 | $45.39 | $65.91 | $69.24 | $48.83 | $38.87 | $34.67 | $25.20 |
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Square root of 22.5 × earnings × book value. Blind to intangibles, so it undervalues software and brands.
Earnings growing 25.0% a year plus a 2.6% dividend yield. Growth capped at 25%.
Median P/E of 17.7 among peers in the sector.
Median P/E of 12.5 across this company’s own years on record.
Cash flow growing 15.0% a year for 10 years, discounted at 10%, then 2.5% forever.
Sector median of 10.3x operating profit, less net debt. Banks have no EBITDA.
Dividend growing 8.0% a year against a 10.6% required return, from the stock’s beta.
Companies of similar size in Consumer Cyclical, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| DANDANA Inc | $28.23 | — | 1.6x | 1.70% | -1.63% | $3.04B |
| PTRNPattern Group Inc. | $17.24 | — | 4.7x | 0.00% | 4.92% | $3.06B |
| AEOAmerican Eagle Outfitters Inc | $17.89 | 8.9x | 1.7x | 2.79% | 20.00% | $3B |
| MNSOMINISO Group Holding Ltd | $10.21 |
| $16.97 |
| $46.71 |
| P/E | 12.5x | 7.4x | 8.8x | 7.6x | 8.4x | 9.0x | 3670.0x | 13.9x | 10.7x | 16.8x | 15.2x | 12.3x | 17.0x | 21.1x | 18.0x | 15.2x | 55.9x | — | 6.1x | 12.5x |
| P/S | 1.3x | 0.5x | 0.7x | 0.9x | 1.1x | 1.1x | 1.4x | 1.1x | 1.0x | 1.5x | 1.7x | 1.4x | 2.2x | 2.6x | 2.0x | 1.7x | 1.7x | 1.2x | 0.0x | — |
| P/B | 3.2x | 0.7x | 1.2x | 1.5x | 2.1x | 2.3x | 3.3x | 3.2x | 3.1x | 4.6x | 5.4x | 4.5x | 4.8x | 5.1x | 4.3x | 3.7x | 3.7x | 2.8x | 0.0x | — |
| EPS | $2.78 | $3.44 | $4.87 | $4.96 | $4.19 | $0.01 | $2.68 | $3.19 | $3.02 | $3.83 | $3.69 | $3.88 | $3.28 | $2.72 | $2.55 | $0.62 | -$0.24 | $2.79 | $3.74 |
| Dividend yield | 1.79% | 3.51% | 2.30% | 1.79% | 1.52% | 1.59% | 1.20% | 4.03% | 4.34% | 2.87% | 2.40% | 2.73% | 1.67% | 1.21% | 1.27% | 1.22% | 1.15% | 1.59% | 7.60% | 2.27% |
| Payout | 28.35% | 25.90% | 20.12% | 13.55% | 12.74% | 14.32% | 4400.00% | 55.97% | 46.39% | 48.34% | 36.55% | 33.60% | 28.35% | 25.61% | 22.79% | 18.63% | 64.52% | — | 46.24% | 28.34% |
| Profit margin | 11.18% | 7.57% | 8.78% | 12.11% | 12.88% | 12.18% | 0.03% | 7.90% | 9.30% | 9.24% | 11.54% | 12.55% | 13.56% | 12.44% | 11.18% | 11.28% | 3.02% | -1.15% | 10.99% | 15.20% |
| ROE | 24.75% | 10.79% | 14.38% | 21.72% | 25.53% | 25.46% | 0.08% | 23.48% | 29.96% | 28.29% | 36.05% | 40.89% | 29.03% | 24.39% | 24.39% | 24.75% | 6.64% | -2.61% | 30.95% | 39.31% |
Median of the years shown; P/E years above 200x are left out.
The average of the method families that answered, not of the seven numbers: four of the seven start from the same earnings per share.
7 methods answered, across 4 families.
Room for errors in the reported numbers.
+111.2% from the average.
Models, not forecasts, and not investment advice. How each formula works →
| 17.3x |
| 2.0x |
| 6.56% |
| 11.82% |
| $2.98B |
| ABGAsbury Automotive Group Inc | $173.43 | 6.5x | 0.8x | 0.00% | 13.23% | $3.11B |
| MHOM/i Homes Inc | $123.30 | 11.7x | 1.0x | 0.00% | 10.06% | $3.12B |
