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MAX
MediaAlpha, Inc.
NYSE· Communication Services· Internet Content & Information· CUSIP 58450V104
$12.41+7.73%Price as of Oct 23, 00:54 UTC · updated once a day, after the close
At a glance
MediaAlpha, Inc. (MAX) is listed on NYSE and classified in Internet Content & Information, part of the Communication Services sector. It is headquartered in Los Angeles, United States and has 147 employees. The company is worth $657.43M and trades at 7.1x its earnings of the last twelve months; the median for its sector is 16.1x. Revenue was $1.11B in fiscal 2025, up 28.8% from the year before. Net income was $25.62M. The share price is 15.6% below its 52-week high of $14.70. 5 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Ken Griffin (Citadel Advisors), at $7.41M. In that quarter, 2 of them opened or added to the position and 2 reduced it. Over the last 30 days, company insiders sold $1.02M of its stock on the open market and bought none.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Key metrics
- Market cap
- $657.43M
- P/E
- 7.1x
- Forward P/E
- 7.4x
- P/B
- 23.2x
- Dividend yield
- 0.00%
- Payout
- —
- EPS
- $1.75
- ROE
- —
- Profit margin
- 7.94%
- Revenue growth
- +25.90%
- Beta
- 1.15
- 52-week high
- $14.70
- 52-week low
- $7.09
History
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Investors holding this
Major managers that reported this stock in their latest 13F.
Price over time
▼ -25.4% over 5Y.
today you would have $656.02▼ -34.4%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
Indicators, year by year
The last 6 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|---|---|
| Year-end price | $12.95 | $11.29 | $11.15 | $9.95 | $15.44 | $39.07 | |
| P/E | — | 33.2x | 36.4x | — | — | — | — |
| P/S | 1.1x | 0.8x | 0.7x | 1.3x | 0.9x | 1.5x | 2.1x |
| P/B | — | 207.9x | 251.8x | — |
Fair price, seven ways
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Earnings
$4.59
Square root of 22.5 × earnings × book value. Blind to intangibles, so it undervalues software and brands.
Earnings
$43.75
Earnings growing 25.0% a year plus a 0.0% dividend yield. Growth capped at 25%.
Earnings
$28.15
Median P/E of 16.1 among peers in the sector.
Earnings
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Cash flow
$31.81
Cash flow growing 15.0% a year for 10 years, discounted at 10%, then 2.5% forever.
Operating
$1.91
Sector median of 10.4x operating profit, less net debt. Banks have no EBITDA.
Dividends
—
Others in the same sector
Companies of similar size in Communication Services, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| GRPNGroupon, Inc. | $16.24 | — | — | 0.00% | — | $660.4M |
| MOMOHello Group Inc. | $4.54 | 4.6x | 0.4x | 6.17% | 10.22% | $652.11M |
| DDIDoubleDown Interactive Co., Ltd. | $13.80 | 5.5x | 0.7x | 0.00% | 13.13% | $683.84M |
| ANGXAngel Studios, Inc. | $3.37 |
About the company
- 147
- Los Angeles, United States