ServiceNow, Inc.
ServiceNow, Inc. (NOW) is listed on NYSE and classified in Software - Application, part of the Technology sector. It is headquartered in Santa Clara, United States and has 29,187 employees. The company is worth $162.32B and trades at 98.1x its earnings of the last twelve months; the median for its sector is 28.0x. Revenue was $13.28B in fiscal 2025, up 20.9% from the year before. Net income was $1.75B. The share price is 18.6% below its 52-week high of $192.97. 8 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Cliff Asness (AQR Capital Management), at $474.15M. In that quarter, 4 of them opened or added to the position and 4 reduced it. No open-market insider trades in it were filed over the last 30 days.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Major managers that reported this stock in their latest 13F.
▲ +9.6% over 5Y.
today you would have $1,017.33▲ +1.7%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
The last 14 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Year-end price | $153.19 | $212.02 | $141.30 | $77.65 | $129.82 | $110.09 | $56.46 | $35.61 | $26.08 | $14.87 | $17.31 | $13.57 | $11.20 | $6.01 | |
| P/E | 90.3x | 91.7x | 154.8x | 84.1x | 242.7x | 574.4x | 932.9x | 88.8x | — | — | — | — | — | — | — |
| P/S | 15.2x | 12.1x | 19.9x | 16.1x | 10.9x | 22.0x | 23.9x | 15.5x | 12.3x | 11.8x | 9.0x | 13.9x | 15.0x | 18.6x | 16.3x |
| P/B | 23.5x | 12.4x | 22.7x | 19.0x | 15.7x | 35.1x | 38.1x | 25.2x | 29.0x | 29.3x | 23.1x | 24.6x | 23.8x | 20.0x | 16.3x |
| EPS | $1.67 | $1.37 | $1.68 | $0.32 | $0.23 | $0.12 | $0.64 | -$0.03 | -$0.14 | -$0.50 | -$0.25 | -$0.25 | -$0.11 | -$0.10 | |
| Profit margin | 0.80% | 13.16% | 12.97% | 19.30% | 4.49% | 3.90% | 2.63% | 18.11% | -1.02% | -6.04% | -29.78% | -19.73% | -26.28% | -17.36% | -15.32% |
| ROE | 0.90% | 13.48% | 14.83% | 22.69% | 6.46% | 6.22% | 4.20% | 29.46% | -2.41% | -15.00% | -76.56% | -35.01% | -41.85% | -18.70% | -15.34% |
Median of the years shown; P/E years above 200x are left out.
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Square root of 22.5 × earnings × book value. Blind to intangibles, so it undervalues software and brands.
Earnings growing 25.0% a year plus a 0.0% dividend yield. Growth capped at 25%.
Median P/E of 28.0 among peers in the sector.
Median P/E of 90.3 across this company’s own years on record.
Cash flow growing 15.0% a year for 10 years, discounted at 10%, then 2.5% forever.
Sector median of 14.3x operating profit, less net debt. Banks have no EBITDA.
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
The average of the method families that answered, not of the seven numbers: four of the seven start from the same earnings per share.
6 methods answered, across 3 families.
Room for errors in the reported numbers.
-46.6% from the average.
Models, not forecasts, and not investment advice. How each formula works →
Companies of similar size in Technology, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| ACNAccenture plc | $258.74 | 17.7x | 4.9x | 2.64% | 26.02% | $158.33B |
| SONYSony Group Corp | $26.20 | 20.8x | 2.9x | 0.61% | 13.16% | $152.97B |
| APHAmphenol Corp | $73.07 | 39.5x | 11.6x | 0.68% | 38.12% | $180.19B |
| STXSeagate Technology Holdings plc | $642.14 | 46.2x | 67.2x | 0.46% | 371.53% | $146.02B |
| SNDKSandisk Corp | $1,260.93 | 18.7x | 11.9x | 0.00% | 91.64% | $182.24B |
| QCOMQualcomm Inc | $172.83 | 20.6x | 6.6x | 2.13% | 33.75% | $184.55B |