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AAPL
Apple Inc.
NASDAQ· Technology· Consumer Electronics· CUSIP 037833100
$348.22+1.23%Price as of Oct 23, 00:40 UTC · updated once a day, after the close
At a glance
Apple Inc. (AAPL) is listed on NASDAQ and classified in Consumer Electronics, part of the Technology sector. It is headquartered in Cupertino, United States and has 150,000 employees. The company is worth $5.08T and trades at 39.4x its earnings of the last twelve months; the median for its sector is 28.0x. Revenue was $416.16B in fiscal 2025, up 6.4% from the year before. Net income was $112.01B. The share price is within 3% of its 52-week high. It pays a dividend yielding 0.31%, and has raised its annual dividend for 12 years in a row in our records. 12 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Warren Buffett (Berkshire Hathaway), at $65.95B. In that quarter, 4 of them opened or added to the position and 4 reduced it. Over the last 30 days, company insiders sold $91.13M of its stock on the open market and bought none. All of those sales were scheduled in advance under 10b5-1 plans.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Analysis
Articles on this site that cover Apple Inc..
- Li Lu’s Himalaya Capital in Q2 2026: seven stocks, PDD more than doubled, six positions soldPublished Oct 16, 2026
- The 10 highest returns on invested capital among U.S. companies worth $50 billion or morePublished Oct 14, 2026
- Berkshire Hathaway’s 13F in Q2 2026: Alphabet nearly doubled, Delta added, Constellation gonePublished Oct 11, 2026
- Apple (AAPL): a new CEO, an iPhone that is still half the business, and $119 million of planned insider salesPublished Oct 11, 2026
Key metrics
- Market cap
- $5.08T
- P/E
- 39.4x
- Forward P/E
- 36.4x
- P/B
- 47.3x
- Dividend yield
- 0.31%
- Payout
- 12.23%
- EPS
- $8.83
- ROE
- 148.75%
- Profit margin
- 27.62%
- Revenue growth
- +16.40%
- Beta
- 1.07
- 52-week high
- $348.36
- 52-week low
- $243.42
History
Year by year, from the annual reports; dividends from the payments themselves.
Bars are year-end balances; lines are what happened during the year.
Investors holding this
Major managers that reported this stock in their latest 13F.
Warren BuffettHeldBerkshire Hathaway · Q2 2026$65.95B227.92M shares · 22.0% of portfolio- Cliff AsnessAddedAQR Capital Management · Q2 2026$5.01B17.56M shares · 1.7% of portfolio
Ken GriffinAddedCitadel Advisors · Q2 2026$2.11B7.3M shares · 1.2% of portfolio- Two SigmaReducedTwo Sigma Investments · Q2 2026$1.21B4.18M shares · 0.9% of portfolio
- Baillie GiffordAddedBaillie Gifford & Co · Q2 2026$509.44M1.76M shares · 0.5% of portfolio
- Renaissance TechnologiesReducedRenaissance Technologies · Q2 2026$459.06M1.59M shares · 0.6% of portfolio
- Tom GaynerHeldMarkel Group · Q2 2026$355.13M1.23M shares · 2.7% of portfolio
- Israel EnglanderReducedMillennium Management · Q2 2026$218.99M756.8K shares · 0.2% of portfolio
George SorosAddedSoros Fund Management · Q2 2026$153.23M529.54K shares · 2.5% of portfolio
Ray DalioReducedBridgewater Associates · Q2 2026$105.44M364.38K shares · 0.4% of portfolio- Li LuHeldHimalaya Capital Management · Q2 2026$32M110.6K shares · 0.9% of portfolio
- Bruce BerkowitzHeldFairholme Capital Management · Q2 2026$694.46K2.4K shares · 0.0% of portfolio
Price over time
▲ +107.8% over 5Y.
today you would have $2,350.69▲ +135.1%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
Indicators, year by year
The last 19 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Year-end price | $271.86 | $250.42 | $192.53 | $129.93 | $177.57 | $132.69 | $73.41 | $39.44 | $42.31 | $28.95 | $26.32 | $27.59 | $20.04 | $19.01 | $14.46 | $11.52 | $7.53 | $3.05 | $7.07 | |
| P/E | 21.3x | 36.4x | 41.2x | 31.4x | 21.3x | 31.7x | 40.5x | 24.7x | 13.2x | 18.4x | 13.9x | 11.4x | 17.1x | 14.1x | 12.0x | 14.6x | 21.3x | 23.2x | 12.6x | 50.4x |
| P/S | 4.4x | 9.7x | 9.7x | 7.8x | 5.2x | 8.0x | 8.2x | 5.0x | 2.8x | 3.8x | 2.9x | 2.5x | 3.5x | 3.0x | 3.2x | 3.5x | 4.5x | 4.4x | 2.0x | 7.2x |
| P/B | 6.5x | 54.5x | 66.5x | 48.2x | 40.8x | 46.2x | 34.5x | 14.4x | 7.0x | 6.5x | 4.8x | 4.9x | 5.8x | 4.1x | 4.2x | 4.9x | 6.2x | 6.0x | 3.4x | 12.1x |
| EPS | $7.46 | $6.08 | $6.13 | $6.11 | $5.61 | $3.28 | $2.97 | $2.98 | $2.30 | $2.08 | $2.31 | $1.61 | $1.42 | $1.58 | $0.99 | $0.54 | $0.32 | $0.24 | $0.14 | |
| Dividend yield | 1.02% | 0.38% | 0.40% | 0.49% | 0.70% | 0.49% | 0.61% | 1.04% | 1.79% | 1.45% | 1.93% | 1.93% | 1.67% | 2.10% | 1.00% | — | — | — | — | — |
| Payout | 22.84% | 13.81% | 16.28% | 15.50% | 14.89% | 15.42% | 24.62% | 25.59% | 23.66% | 26.71% | 26.84% | 22.02% | 28.62% | 29.68% | 12.00% | — | — | — | — | — |
| Profit margin | 21.67% | 26.92% | 23.97% | 25.31% | 25.31% | 25.88% | 20.91% | 21.24% | 22.41% | 21.09% | 21.19% | 22.85% | 21.61% | 21.67% | 26.67% | 23.95% | 21.48% | 19.19% | 16.32% | 14.22% |
| ROE | 36.07% | 151.91% | 164.59% | 156.08% | 196.96% | 150.07% | 87.87% | 61.06% | 55.56% | 36.07% | 35.62% | 44.74% | 35.42% | 29.98% | 35.30% | 33.83% | 29.32% | 26.03% | 27.44% | 24.05% |
Median of the years shown; P/E years above 200x are left out.
Fair price, seven ways
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Earnings
$38.24
Square root of 22.5 × earnings × book value. Blind to intangibles, so it undervalues software and brands.
Earnings
$160.46
Earnings growing 17.9% a year plus a 0.3% dividend yield. Growth capped at 25%.
Earnings
$247.29
Median P/E of 28.0 among peers in the sector.
Earnings
$187.77
Median P/E of 21.3 across this company’s own years on record.
Cash flow
$224.29
Cash flow growing 15.0% a year for 10 years, discounted at 10%, then 2.5% forever.
Operating
$136.14
Sector median of 14.3x operating profit, less net debt. Banks have no EBITDA.
Dividends
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
How the average is calculated
The average of the method families that answered, not of the seven numbers: four of the seven start from the same earnings per share.
Earnings $158.44 (avg. of 4)+Cash flow $224.29+Operating $136.14÷ 3 =$172.95
$172.95
6 methods answered, across 3 families.
$129.72
Room for errors in the reported numbers.
$348.22
-50.3% from the average.
Models, not forecasts, and not investment advice. How each formula works →
Others in the same sector
Companies of similar size in Technology, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| NVDANvidia Corp | $212.21 | 28.1x | 22.4x | 0.47% | 117.21% | $5.12T |
| MSFTMicrosoft Corp | $521.08 | 29.0x | 8.7x | 0.75% | 34.04% | $3.87T |
| TSMTaiwan Semiconductor Manufacturing Co Ltd | $412.35 | 28.0x | 78.7x | 0.91% | 41.85% | $2.14T |
| AVGOBroadcom Inc. | $323.24 | 41.3x | 15.5x | 0.80% | 44.24% | $1.54T |
| SKHYSK hynix Inc. | $136.49 | 8.7x | 5.0x | 0.08% | 92.68% | $994.83B |
| MUMicron Technology Inc | $856.49 | 12.3x | 7.0x | 0.07% | 88.26% | $969.05B |
About the company
- 150,000
- Cupertino, United States