Loading…
BZUN
Baozun Inc.
NASDAQ· Consumer Cyclical· Internet Retail· CUSIP 06684L103
$3.51-3.04%Price as of Oct 23, 00:50 UTC · updated once a day, after the close
At a glance
Baozun Inc. (BZUN) is listed on NASDAQ and classified in Internet Retail, part of the Consumer Cyclical sector. It is headquartered in Shanghai, China and has 6,626 employees. The company is worth $203.74M and trades at 25.1x its earnings of the last twelve months; the median for its sector is 17.7x. Revenue was CN¥9.95B in fiscal 2025, up 5.6% from the year before. It reported a net loss of CN¥242.1M. The share price is 10.5% below its 52-week high of $3.92. 4 of the 38 superinvestors we track held it at the end of Q2 2026. The largest position belongs to Two Sigma (Two Sigma Investments), at $3.16M. In that quarter, 1 of them opened or added to the position. Over the last 30 days, company insiders bought $60.12K of its stock on the open market and sold none.
Written from the data on this page: SEC filings (13F, Form 4, annual reports) and market prices.
Key metrics
- Market cap
- $203.74M
- P/E
- 25.1x
- Forward P/E
- 4.0x
- P/B
- 0.4x
- Dividend yield
- 0.00%
- Payout
- —
- EPS
- $0.14
- ROE
- -1.16%
- Profit margin
- -1.30%
- Revenue growth
- +7.50%
- Beta
- 0.39
- 52-week high
- $3.92
- 52-week low
- $2.07
History
Year by year, from the annual reports; dividends from the payments themselves.
Revenue, debt and profit are in CNY, the currency the company reports in — not converted to dollars. Dividends are in dollars.
Bars are year-end balances; lines are what happened during the year.
Investors holding this
Major managers that reported this stock in their latest 13F.
Price over time
▼ -73.0% over 5Y.
today you would have $215.03▼ -78.5%
Dividends reinvested, splits accounted for. Past prices say what happened, not what will.
Indicators, year by year
The last 4 closed years, each at that year’s closing price and reported numbers.
| Indicator | Median | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Year-end price | $2.66 | $2.72 | $2.74 | $5.30 | |
| EPS | -CN¥4.20 | -CN¥3.09 | -CN¥4.68 | -CN¥10.68 | |
| Profit margin | -2.80% | -2.43% | -1.97% | -3.16% | -7.78% |
| ROE | -6.72% | -6.65% | -4.73% | -6.80% | -16.00% |
This company reports in CNY, and the stock trades in dollars. P/E, P/S, P/B and payout would divide dollars by CNY, so they are not shown; EPS is in CNY. Margin, ROE and dividend yield do not depend on the currency.
Median of the years shown; P/E years above 200x are left out.
Fair price, seven ways
Seven formulas applied to the reported numbers, each with its assumption next to the result. None of them predicts a price.
Earnings
$5.43
Square root of 22.5 × earnings × book value. Blind to intangibles, so it undervalues software and brands.
Earnings
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Earnings
$2.47
Median P/E of 17.7 among peers in the sector.
Earnings
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Cash flow
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Operating
—
This formula has no meaning here — usually a loss, negative cash flow, or a missing input.
Dividends
Others in the same sector
Companies of similar size in Consumer Cyclical, for comparison. The columns are the same ones above, in the same order.
| Stock | Price | P/E | P/B | Dividend yield | ROE | Market cap |
|---|---|---|---|---|---|---|
| RICKRci Hospitality Holdings Inc | $26.99 | — | 0.9x | 1.19% | -1.52% | $206.33M |
| MVSTMicrovast Holdings, Inc. | $0.52 | — | 0.4x | 0.00% | 11.40% | $199.98M |
| MPAAMotorcar Parts of America Inc | $10.32 | — | 0.8x | 0.00% | -1.59% | $195.39M |
| SGCSuperior Group of Companies Inc |
About the company
- 6,626
- Shanghai, China